According to @wallisi, the UK Financial Conduct Authority’s (FCA) Financial Promotions regime is causing UK users to be blocked from many crypto rewards programs, airdrops and other initiatives. According to the FCA, from 8 October 2023 any cryptoasset promotion to UK consumers must be communicated or approved by an authorized firm, include fair, clear and not misleading disclosures, and apply a 24-hour cooling-off period for first-time investors alongside an appropriateness assessment for retail clients. According to the FCA, monetary and non-monetary incentives in crypto promotions (for example, refer-a-friend and new-customer bonuses) are banned, and breaches of the regime are a criminal offense. According to the FCA, firms and platforms are required to remove illegal promotions on websites, apps and social media, which means access to incentivized campaigns for UK users is contingent on FCA-compliant promotion routes. According to the FCA’s rules, traders and token issuers should expect UK participation in rewards or airdrops that function as promotional incentives to be restricted, affecting eligibility criteria, campaign design, and launch timelines for token distributions targeting UK retail.